Preparing your Etsy Shop for the Holidays!

Contributed by: Laura of LamaWorks



As much as we don't want to admit that the holidays are just around the corner, for those of us that sell potential gifts, it is important to start thinking about the holidays now! I just went to the Etsy Virtual Lab on holiday products and they had some great tips that I thought I'd share with everyone:


Hot items:
1. personalized items
~use names, initials, numbers, anything you can personalize ~hostess gift sets
2. Secret Santa gifts
~presents for neighbors, coworkers
~$5-20
~offer bulk orders so people can stock up
3. Quirky items for men
4. Home decor
~ entertaining, favors, invitations

Use holiday colors --take current items and use new colors:
~metallics
~blue and silver
~embellishments
~red and white
~blue and white
~jewel tones

Photography Tips:
~stage pictures with holiday themed items like berries, snow, tree branches
~when you take pictures think about what you would look for if you were shopping
for something in a store
~try to picture someone using the item
~put a group of photos together almost in a grid using picnic.com
~never use a flash
~always use the macro setting on your camera
~use natural light
~use a solid background

Shop organization:
~don't give too many options if you do custom work, i.e. Don't list one item
with with 5 different color choices and monogram, instead list that item 5
different times in each color, then use just the monogram as the option.
~create sets of things to hit different price points
~for the holidays use the Sections to organize by price category
~if you have a two items that coordinate, make sure you link to that item in the
description
~Write a good first paragraph description! This is what shows up in a google
search.
~When you create a new listing, above the materials box there is now a button
that says "How it looks in google" so you can see what your listing will look
like when it is searched
~Send along coupons with orders now for holiday specials.

Tagging no-no's:
~gift
~hostess gift
~stocking stuffer
~do not tag with potential uses for items

I hope this is helpful for everyone! I'm all jazzed up about the holidays now
and I just got some new holiday die cuts in the mail, so I'm off to design up
some gift tags!

Happy Holidays?? :o)

Until the next time ...
The girl behind the lama
~LMM